Overhead spread of Moroccan style dishes around a jar of Rich & Fruity Ras el Hanout tagine sauce

Moroccan · Somali · Ethiopian

Real African flavour. Three steps. One pan.

Pour one jar over chicken, chickpeas or fish and simmer. No spice rack, serves three.

  • Vegan
  • Gluten free
  • Dairy free
  • No artificial preservatives
  • No added sugar*

*Contains naturally occurring sugars.

Find your flavour

Three simple steps

Start with a sauce. Make it your own.

Cook your chosen sauce with vegetables, meat or fish, then serve it with rice, couscous or flatbread.

See all recipes →

  1. Choose your sauce.
  2. Add what you like to cook.
  3. Serve and share.
Saida holding three jars of Saida's Kitchen sauce behind a bowl of prawns and rice

Our Story

Where heritage meets flavour.

Saida grew up between East Africa and Italy, in a mixed-race family where food became the language that brought everyone together.

From an early age, she learned to cook beside her grandmother, discovering treasured family recipes and the vibrant East African flavours that shaped her childhood.

Saida’s Kitchen was born from a desire to share those flavours with the world naturally, honestly and without unnecessary additives.

Because food is more than what we eat. It carries memories, tells stories and brings people together.

These flavours were too special to keep in the family. They were made to be shared.

Read Saida's story →

Featured in

Saida's recipes, with the right jar named before you start.

1 of 3

Made for the way you cook.

Reviews from Sainsbury's and Amazon UK shoppers. Amazon reviews are from Amazon Vine members, who received the product free.

Stocked at

Available in 450+ Sainsbury's stores.

Look for the jars in store, or search Saida's Kitchen at Sainsbury's online.

Find a store →

  • 3-star Nourish Award 2025
    3-star Nourish Award 2025Rich & Fruity Ras el Hanout · Moroccan style
  • Great Taste 2025, one star
    1-star Great Taste Award 2025Hot Spiced Berbere · Ethiopian style
  • Buy Women Built
    Listed by Buy Women BuiltWomen-founded · Thrive with Sainsbury's 2022

Cook along with Saida.

Follow @saidas_kitchen →

Stock Saida's Kitchen.

Independent shops, delis and farm shops: trade pricing, case sizes and point-of-sale for the three regional styles.